U.S. Aquarium Team's focus is to develop and manage High Impact, Full Immersion Aquarium Complexes. The Aquarium Complexes are designed to provide attractive returns at annual attendance levels around 500,000 visitors. These Complexes are fully integrated entertainment and educational centers comprised of walk-through salt and/or fresh water aquariums, themed retail and upscale casual dining in an aquatic setting.

The formation of USAT was partially inspired by the desire to develop, and manage new generation, high impact projects, including significant non-aquarium revenue generators in the form of in-house retail and food and beverage operations. The Guam Aquarium Complex is the first such new generation project and it differs substantially from conventional aquariums in the following principal areas: (1) it includes a fully integrated bar and restaurant; (2) retail is managed in-house; (3) the design and construction is significantly more cost efficient; (4) the visitor experience is longer and substantially richer in offerings of habitat and species.

The proto typical project usually fits within a couple of acres footprint. The typical layout uses a 2 story structure of which one can be below grade. A minimum height of 30 feet, floor to ceiling, is needed on the first floor to contain the large tanks and the acrylic tunnel. Second (and third) levels require standard height, 10-15 feet ceilings.

Although, aesthetically, the projects fit naturally next to a body of water, functionally they do not need adjacency to water. The water source can be natural, from the ocean or from a deep water well, or it can be artificially manufactured from a public water source.

A typical visit to the aquarium is 45 minutes to 1 ½ hours. Add to that for subsequent visits to retail and restaurants. The experience is highly interactive, using informative "headset guides" that let the visitor decide the level of information desired. The guided tour is available in several languages.

Admission fees are typically $10 - $20 for non-discounted adult tickets and about half for children and students.

There are tremendous opportunities for cross marketing within the complex itself, between the aquarium, the retail shop and the restaurant. Additionally, the project enjoys an enviable position as marketing partner of choice for businesses and organizations, including television and print media, locally and within the region, as well as nationally.